ambatchmasterpublisher engine 110 optimization

History

ambatchmasterpublisher engine optimization is the process of improving the volume and quality of traffic

Webmasters and content providers began optimizing sites for ambatchmasterpublisher engines in the mid-1990s, as the first ambatchmasterpublisher engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[1] The process involves a ambatchmasterpublisher engine spider downloading a page and storing it on the ambatchmasterpublisher engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, as well as any and all links the page contains, which are then placed into a scheduler for crawling at a later date.

Site owners started to recognize the value of having their sites highly ranked and visible in ambatchmasterpublisher engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the earliest known use of the phrase "ambatchmasterpublisher engine optimization" was a spam message posted on Usenet on July 26, 1997.[2]

Early versions of ambatchmasterpublisher algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta-tags provided a guide to each page's content. But using meta data to index pages was found to be less than reliable, because some webmasters abused meta tags by including irrelevant keywords to artificially increase page impressions for their website and to increase their ad revenue. Cost per thousand impressions was at the time the common means of monetizing content websites. Inaccurate, incomplete, and inconsistent meta data in meta tags caused pages to rank for irrelevant ambatchmasterpublisher es, and fail to rank for relevant ambatchmasterpublisher es.[3] Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in ambatchmasterpublisher engines.[4]

By relying so much on factors exclusively within a webmaster's control, early ambatchmasterpublisher engines suffered from abuse and ranking manipulation. To provide better results to their users, ambatchmasterpublisher engines had to adapt to ensure their results pages showed the most relevant ambatchmasterpublisher results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. ambatchmasterpublisher engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

While graduate students at Stanford University, Larry Page and Sergey Brin developed a ambatchmasterpublisher engine called "backrub" that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[5] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.

Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[6] Off-page factors such as PageRank and hyperlink analysis were considered, as well as on-page factors, to enable Google to avoid the kind of manipulation seen in ambatchmasterpublisher engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi ambatchmasterpublisher engine, and these methods proved similarly applicable to gaining PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[7]

To reduce the impact of link schemes, as of 2007, ambatchmasterpublisher engines consider a wide range of undisclosed factors for their ranking algorithms. As a ambatchmasterpublisher engine may use hundreds of factors in ranking the listings on its SERPs, the factors themselves and the weight each carries can change continually, and algorithms can differ widely. The three leading ambatchmasterpublisher engines, Google, Yahoo and Microsoft's Live.com, do not disclose the algorithms they use to rank pages. Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to ambatchmasterpublisher engine optimization, and have published their expert opinions in online forums and blogs.[8][9] SEO practitioners may also study patents held by various ambatchmasterpublisher engines to gain insight into the algorithms.[10]


Webmasters and ambatchmasterpublisher engines
By 1997 ambatchmasterpublisher engines recognized that some webmasters were making efforts to rank well in their ambatchmasterpublisher engines, and even manipulating the page rankings in ambatchmasterpublisher results. Early ambatchmasterpublisher engines, such as Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings by stuffing pages with excessive or irrelevant keywords.[11]

Due to the high marketing value of targeted ambatchmasterpublisher results, there is potential for an adversarial relationship between ambatchmasterpublisher engines and SEOs. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web,[12] was created to discuss and minimize the damaging effects of aggressive web content providers.

SEO companies that employ overly aggressive techniques can get their client websites banned from the ambatchmasterpublisher results. In 2005, the Wall Street Journal profiled a company, Traffic Power, that allegedly used high-risk techniques and failed to disclose those risks to its clients.[13] Wired reported the same company sued a blogger for mentioning that they were banned.[14] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[15]

Some ambatchmasterpublisher engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences and seminars. In fact, with the advent of paid inclusion, some ambatchmasterpublisher engines now have a vested interest in the health of the optimization community. Major ambatchmasterpublisher engines provide information and guidelines to help with site optimization.[16][17][18] Google has a Sitemaps program[19] to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.[20]


Getting listings
The leading ambatchmasterpublisher engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic ambatchmasterpublisher results. Pages that are linked from other ambatchmasterpublisher engine indexed pages do not need to be submitted because they are found automatically. Some ambatchmasterpublisher engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click.[21] Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the ambatchmasterpublisher results.[22] Yahoo's paid inclusion program has drawn criticism from advertisers and competitors.[23] Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review.[24] Google offers Google Sitemaps, for which an XML type feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.[25]

ambatchmasterpublisher engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the ambatchmasterpublisher engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[26]


Preventing listings
Main article: robots.txt
To avoid undesirable ambatchmasterpublisher listings, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a ambatchmasterpublisher engine's database by using a meta tag specific to robots. When a ambatchmasterpublisher engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a ambatchmasterpublisher engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as ambatchmasterpublisher results from internal ambatchmasterpublisher es. In March 2007, Google warned webmasters that they should prevent indexing of internal ambatchmasterpublisher results because those pages are considered ambatchmasterpublisher spam.[27]


White hat versus black hat
SEO techniques are classified by some into two broad categories: techniques that ambatchmasterpublisher engines recommend as part of good design, and those techniques that ambatchmasterpublisher engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who utilize them, as either white hat SEO, or black hat SEO.[28] Different hat colors do not necessarily imply differences in ethics as much as differences in business models. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites will eventually be banned once the ambatchmasterpublisher engines discover what they are doing.[29]

An SEO tactic, technique or method is considered white hat if it conforms to the ambatchmasterpublisher engines' guidelines and involves no deception. As the ambatchmasterpublisher engine guidelines[30][16][17][18] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a ambatchmasterpublisher engine indexes and subsequently ranks is the same content a user will see.

White hat advice is generally summed up as creating content for users, not for ambatchmasterpublisher engines, and then making that content easily accessible to the spiders, rather than attempting to game the algorithm. White hat SEO is in many ways similar to web development that promotes accessibility,[31] although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the ambatchmasterpublisher engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method redirects users from a page that is built for ambatchmasterpublisher engines to one that is more human friendly. A method that sends a user to a page that was different from the page the ambatchmasterpublisher engined ranked is black hat as a rule. The black hat practice of serving one version of a page to ambatchmasterpublisher engine spiders and another version to human visitors is called cloaking.

ambatchmasterpublisher engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the ambatchmasterpublisher engines' algorithms, or by a manual site review.

One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[32] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.[33]


As a marketing strategy
Eye tracking studies have shown that ambatchmasterpublisher ers scan a ambatchmasterpublisher results page from top to bottom and left to right, looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of ambatchmasterpublisher ers who will visit a site.[34] However, more ambatchmasterpublisher engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's goals.[35]A successful Internet marketing campaign may drive organic ambatchmasterpublisher results to pages, but it also may involve the use of paid advertising on ambatchmasterpublisher engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep ambatchmasterpublisher engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.[36]

SEO may generate a return on investment. However, ambatchmasterpublisher engines are not paid for organic ambatchmasterpublisher traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on ambatchmasterpublisher engine traffic can suffer major losses if the ambatchmasterpublisher engines stop sending visitors.[37] According to notable technologist Jakob Nielsen, website operators should liberate themselves from dependence on ambatchmasterpublisher engine traffic.[38] A top ranked SEO blog Seomoz.org[39] has reported, "ambatchmasterpublisher marketers, in a twist of irony, receive a very small share of their traffic from ambatchmasterpublisher engines." Instead, their main sources of traffic are links from other websites. [40]


International markets

A Baidu ambatchmasterpublisher results pageThe ambatchmasterpublisher engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all ambatchmasterpublisher es.[41] In markets outside the United States, Google's share is often larger, and Google remains the dominant ambatchmasterpublisher engine worldwide as of 2007.[42] As of 2006, Google held about 40% of the market in the United States, but Google had an 85-90% market share in Germany.[43] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[43]

In Russia the situation is reversed. Local ambatchmasterpublisher engine Yandex controls 50% of the paid advertising revenue, while Google has less than 9%.[44] In China, Baidu continues to lead in market share, although Google has been gaining share as of 2007.[45]

Successful ambatchmasterpublisher optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of ambatchmasterpublisher optimization are essentially the same, regardless of language.[43

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